28 Dec '17, 4pm

@UMADrives President/CEO Stacy Tetschner took time out for a Q&A with us

I have also been excited to see how our members are embracing technology and social media to advance their marketing efforts. Thanks to the efforts of the Motorcoach Marketing Council we are seeing enhanced marketing and brand development for owners, operators, and the industry. Brand image of our members advances the brand image of our industry — through innovative and consistent marketing efforts, the industry is taking on a new positive face, especially with younger generations that are entering the workforce. They are fully embracing this mode of transportation through the sharing economy. Their willingness to forego owning a personal automobile provides our industry many opportunities to meet their transportation needs and we are seeing it materialize through crowdsourcing and ride-share opportunities. How is the ride-sharing economy impacting operators and how are th...

Full article: http://www.metro-magazine.com/motorcoach/article/726853/q...

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