Mass transit must integrate data, tech to be part of mobility landscape
Cities boast a treasure trove of data illuminating key trends in mobility. Mobile devices, CCTV cameras, public transit tickets, and more provide a wealth of information and in-depth insights about the movement of people within cities. Data about infrastructure usage is flourishing, as well — city officials are equipped with information about how many people are using different modes of transport, traffic flows and jams along roads and public transit routes, and parking spot usage. Moreover, data on the timeliness of public transit, travel time along different roads and routes, and parking availability allow cities to better understand the quality of mobility services on offer. In the age of mobility-as-a-service, this data represents powerful fuel.