#Pamplona GM Question of the Day: How are you boosting ridership?
Clinton B. Forbes, Executive Director Palm Tran Palm Beach, Fla. Our industry, including Palm Tran, has seen an unfortunate dip in ridership over the last few years. We recently established the PT-Stat program to approach important metrics, like ridership, with a laser-type focus. Our cross-disciplinary ridership team meticulously monitors ridership on a daily, weekly, and monthly basis and recommends tweaks and enhancements to service to boost ridership. One recent enhancement was improving access to transit by extending an existing underperforming route six miles to the West Palm Beach, Fla. VA Medical Center and the FITTEAM Ballpark of the Palm Beaches, which boosted ridership on the route by an unprecedented 90 percent.