26 Jun '18, 5pm

@SMBigBlueBus partners with @lyft to transform its Dial-A-Ride program. Will rebrand as MODE

Lyft’s flexible transportation service network will allow MODE to meet the high demand for service during peak times when members are most interested in traveling while increasing efficiency when the demand for transportation decreases. Lyft Santa Monica, Calif.’s Big Blue Bus (BBB) is partnering with Lyft to provide on-demand services via a rebranded Dial-A-Ride program for older adults and people with disabilities. The new service, called MODE, Mobility On-Demand Every Day, launches July 1 and will improve curb-to-curb and door-through-door transportation. Recent innovations in the delivery of transportation services are reshaping BBB’s fundamental approach to service design. The development of smartphone apps and online reservation software has created an opportunity to offer real-time and reliable transportation options. Lyft’s flexible transportation service network w...

Full article: http://www.metro-magazine.com/accessibility/news/730283/c...

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