05 Jul '18, 4pm

#Pamplona Volvo Cars launches new mobility brand

Volvo Cars is launching M — a new brand that will expand the company’s global mobility operations by providing dependable, on-demand access to cars and services through an intuitive app. Additionally, M will learn about its user’s needs, preferences, and habits, personalizing the customer relationship. It will debut in Sweden and the U.S. in the spring of 2019. “Volvo Cars is becoming more than just a car company. We recognize that urban consumers are rethinking traditional car ownership. M is part of our answer. We are evolving to become a direct-to-consumer services provider under our new mission ‘Freedom to Move,’” said Håkan Samuelsson, Volvo Cars president and chief executive. M is developing proprietary learning technology that asks users about their specific needs instead of merely informing them where they can pick up a car. RELATED: LADOT announces new digital pla...

Full article: http://www.metro-magazine.com/management-operations/news/...

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