18 Apr '13, 1pm

Only 44 days to go... Are you ready for Festival of the North East? #FestNE @FestivalNE

The north east’s largest bus company, Go North East, has been revealed as headline sponsor of the forthcoming region wide Festival of the North East, which takes place throughout June. As part of the sponsorship Go North East will bring the Festival’s visual identity - a Double Decker bus - to life. This bus, which will be in service on one of the company’s many routes, will also become an eye-catching mobile Festival venue from June. Stephen King, Go North East marketing and sales manager said: “When the Festival approached us to become the headline sponsor, we loved the fact that they were using a Double Decker bus as the main focus of their brand identity. “The transformation of the bus means people across the region can be involved with the Festival and more importantly, become part of it.” Go North East also has another reason it wants to be involved in this region-wi...

Full article: http://www.simplygo.com/news/bus-company-in-the-driving-s...

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