17 Feb '15, 5pm

TyneTeesWear News: Price cut boosts Metro Gold Card sales #metro #nefollowers

Metro Gold Card sales have almost doubled since the price was cut from £25 to £12. The cost of a Gold Card, which offers discounted Metro travel to pensioners and people with disabilities, was halved from 1 April last year. The new price has prompted an extra 24,000 sales over the last nine months. A total of 73,000 Gold Cards have been sold since the price reduction was introduced, compared to 48,000 sales for the same period in 2013/14 financial year. In the 12 months to the end of March 2014 Nexus sold 56,000 Gold Cards. That sales total has already been surpassed in the current financial year. The Gold Card offers discounted off-peak travel for the elderly and disabled on the Tyne and Wear Metro, the Shields Ferry and Northern Rail services between Newcastle and Sunderland for a one off yearly payment. Cllr Frank Lott, Chairman of NECA’s Transport North East (Tyne and ...

Full article: http://www.nexus.org.uk/news/item/price-cut-boosts-metro-...

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