30 May '17, 3pm

Metra launches Metra Move Me ad campaign #multimobility #dumpthepump

In the weeks to come, Metra Moves Me advertisements will be placed on radio, traffic sponsorships on television morning news, billboards, at gas stations, shopping malls, digital news outlets, and social media. Chicago’s Metra announced the start of a new advertising and marketing campaign aimed at getting more Chicago area commuters out of their cars and onto the train. The new campaign, “Metra Moves Me” features bold headlines including “Avoiding traffic is awesome” and “I’m giving my brakes a break,” combined with powerfully expressive faces. The campaign is designed to evoke an emotional response from prospective customers and, ultimately, get them to consider the stress-relief advantages of riding Metra versus the frustrations of driving their car to work. “With average gas prices at near historic lows, Metra is reminding potential customers that there is no price tag...

Full article: http://www.metro-magazine.com/rail/news/722644/metra-laun...

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