16 Feb '13, 3pm

Managing in the social media age - :: Bus and Coach Magazine

Managing in the social media age - :: Bus and Coach Magazine

Social media: democracy or anarchy? Discuss. I'm sure that's a question in exam papers. If it isn't, it soon will be. The announcement by First Bristol that it will consult on "bus fares and value for money in the Greater Bristol travel-to-work area” is, it would seem, an example of social media democracy/anarchy at work – unless you believe in coincidences. People complaining about bus fares is nothing new. I imagine it's as old as the industry itself. But the ability of the internet and social networking to magnify these and other complaints is. The internet is awash with nonsense, promoted by assorted charlatans and purveyors of snake oil. Now, I'm not for a moment suggesting that the gentleman who triggered this chain of events in Bristol, Daniel Farr, falls into any of these categories. Yet just five short years ago Mr Farr would have written a letter to the local new...

Full article: http://www.busandcoach.com/featurepage.aspx?id=7480&categ...

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