22 May '13, 1pm

Great example of how to motivate intransigent actors: Watch the pinkie campaign video. @TadSegalOS #EPP2013

Young drivers are over represented in fatal speeding crashes. Of all speeding drivers involved in fatal crashes between 2002 and 2006, 34 per cent were aged 17-24 years of age although they account for only 14 per cent of all licence holders. Research revealed that young drivers fail to connect with ‘shock and horror’ imagery. This campaign was launched in June 2007 and has been recognised both within Australia and worldwide for the unique way it has challenged the attitudes of young drivers about speeding. The creative approach was to increase the social unacceptability of speeding within the community. To combat the speeders’ behaviour and perception that speeding is a manly act, Roads and Maritime Services (replacing Roads and Traffic Authority) created a device – the ‘Pinkie’ – to undermine their feelings of coolness and empower the community. This is further reinforce...

Full article: http://www.rta.nsw.gov.au/roadsafety/speedandspeedcameras...

Tweets

@emfarrelly NSW Road Rules have no rules for motorists re changing lanes or allowing 1 metre when o/taking cyclists

@emfarrelly NSW Road Rules have no rules for mo...

rta.nsw.gov.au 24 May '13, 12am

These law changes primarily consist of minor amendments, clarifications and tightening of existing road rules. They incorp...

Gucci unveils pre-fall 2013 Advertising Campaign

Gucci unveils pre-fall 2013 Advertising Campaign

luxuo.com 22 May '13, 8pm

Gucci Spring 2013 Campaign FIRST LOOK - Anja Rubik and Karmen Pedaru star in the Gucci Spring 2013 campaign, photographed ...

#AMetreMatters by-state: Tuesday profile: NSW recommends 1 metre passing Write to your NSW MP: ht…

#AMetreMatters by-state: Tuesday profile: NSW r...

rta.nsw.gov.au 28 May '13, 1am

Even if you are an experienced rider, you are exposed and vulnerable in the road environment and are at risk of serious in...

New post: "Rolex And Icons" Video Campaign Launches To Promote Famous Wearers

New post: "Rolex And Icons" Video Campaign Laun...

ablogtowatch.com 20 May '13, 10pm

Rolex has just launched a smart new new video promotional campaign called "Rolex And Icons." People often ask us "what wat...

Virtually a Sydney by-pass, the F3 to M2 progre...

rta.nsw.gov.au 30 May '13, 7am

F3-M2 Unsolicited proposal moves to stage 3 NSW Premier Barry O’Farrell and Minister for Roads Duncan Gay today announced ...

Why can't L Platers drive in Parramatta Park or...

rta.nsw.gov.au 27 May '13, 5am

Zero Blood Alcohol Concentration (BAC) – You cannot have any alcohol in your system when you drive a vehicle. Demerit poin...

Enhanced campaign upgrade tools now generally a...

adwords.blogspot.com 22 May '13, 5pm

(Cross-posted from the DoubleClick Search blog ) Last month, the DoubleClick Search team introduced the beta release of de...

Benchmarking & Analytics: How to Track the Effe...

searchenginejournal.com 23 May '13, 11am

to run automatic recurring backlink reports. One month I noticed a marked increase in backlinks for a client that didn’t c...

[TOC] Pink Dot Campaign Video 2013: By Terry Xu...

theonlinecitizen.com 23 May '13, 1pm

data-text=”Pink Dot Campaign Video 2013″ data-url=”http://www.theonlinecitizen.com/2013/05/pink-dot-campaign-video-2013/” ...