24 Aug '14, 4pm

ITO World specialises in taking the data that’s available to operators, and turning it into readable information. -

ITO World specialises in taking the data that’s available to operators, and turning it into readable information. -

It’s the transformation of raw data into useful information. ITO World, based in Ipswich, specialises in taking the data that’s already available to operators, and turning it into readable information. It’s a service recently provided to Google. There is a vast amount of data from the bus industry, whether it’s via traffic updates, Traveline data, vehicle tracking, real-time passenger information, smart ticketing, or even on-board Wi-Fi log-ins. The volume of raw data is growing all the time, as more operators register new services or invest in vehicle technology. But what to do with all this information? How can you make sense of it and actually use it to improve your business? ITO World, based in Ipswich, may hold the answer. It’s a dynamic young company that specialises in transport data and data visualisation – i.e. the conversion of raw data into useful information. T...

Full article: http://www.route-one.net/technology/ito-world-art-story-t...

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