27 Jun '17, 5pm

#Pamplona ABA Marketplace 2017 generates $115M in business

#Pamplona ABA Marketplace 2017 generates $115M in business

The American Bus Association (ABA) released the booked business results from its 2017 Annual Meeting & Marketplace in Cleveland, Jan. 13 to 17, which will result in more than $115.9 million in business. The John Dunham and Associates (JDA) survey results indicate that $115.9 million in business will be booked as a direct result of Marketplace. This is a 62% increase in business generated from Marketplace 2016 and the second largest total business booked from the show in the past five years. RELATED: American Bus Association's 90th anniversary video According to the JDA annual post-event survey of delegates — approximately 3,300 participants representing 1,450 companies and organizations ranging from motorcoach operators to destination marketing organizations to hotels — the average total business booked due to Marketplace was up dramatically in 2017, with the average busin...

Full article: http://www.metro-magazine.com/motorcoach/news/724081/aba-...

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